SocialMedia

Published on Noviembre 29th, 2013 | by GAby Menta

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#Twitter TV Ads Launches Conversation Targeting – #SocialMedia

 

Earlier this year, Twitter launched TV ad targeting – a way for brands to further reach TV viewers on Twitter who may have been exposed to their ads during a television show.

Last week, Twitter expanded its TV ad connection to conversation targeting – reaching TV viewers engaging in conversation about a particular show.

From Twitter:

The way TV conversation targeting works is simple: through our conversation mapping technology, networks and brands can promote Tweets to users who engage with specific shows, whether or not a brand is running a spot in the program. Now advertisers can easily reach Twitter users exposed to integrations, sponsorships, and other innovative TV tie-ins for an additional touch point or message expansion.

While this feature is too new to know its impact, previous research commissioned by Twitter with Nielsen and MarketShare showed Twitter ads that targeted viewers who may have been exposed to the brand’s TV ads as well showed significant ROI.

One stat showed the cost per incremental acquisition from TV advertising was 36 percent less when Promoted Tweets ran alongside TV ads, versus TV ads alone.

twitter-tv-ads-acquisition

Another data point showed when TV ads were paired with Twitter paid media, “TV ads drive 8-16 percent more sales directionally,” Twitter reported.

twitter-tv-ads-investment

Copnversation targeting is now available in the U.S. and the UK, with Brazil, Canada, France, and Spain to follow in the coming weeks.

via.http://searchenginewatch.com

Image: FlickrJeff Turner

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About the Author

Creador de #Squoosh, Visual-Agency , dedicada a acompañar a sus Clientes en distintos Proyectos Digitales , Consultor Internacional, Technical Evangelist Adobe Systems /. Consultor para Adobe , Macromedia y Apple . Premiado a nivel Nacional e Internacional. Premio al “Mejor Consultor de Latinoamerica” Adobe Systems . Mejor Speaker Argentino . 4to puesto en el Ranking Mundial al “Mejor Orador Hispano Parlante” . Mejor Consultor Senior de la Region. En La actualidad estoy muy Enfocado en Generar Canales de Contenidos Visuales y guianes para Grandes Empresas, Proveedores y Clientes Finales. Mail gabymenta@gmail.com



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