Published on junio 26th, 2010 | by admin0
The Entertainment Industry Gets Its Own Twitter Dashboard.
Social media measurement platform Trendrr has just released a new real-time dashboard — targeted toward TV networks and brands — that tracks online conversations by gender, location, sentiment, influence, reach and volume.
The Trendrr real-time dashboard — now available to all Trendrr Pro users — may sound like yet another social media monitoring product, but this is all about presentation, and on that front it delivers. You can get a better idea of data presentation from the screenshot of the Winter Olympics dashboard below.
The dashboard is configured to look at Twitter () conversations in compartmental buckets that provide a comprehensive picture of all the online chatter pertaining to a brand or entertainment entity. So Trendrr Pro users now have an alternative way to view their data; it’s less about charts and graphs, although those are included, and more about providing a lens to better consume the data powering the reports.
At the top of the dashboard you get a real-time glimpse at keywords (which you can select to further filter the dashboard view) that are trending around the topic of interest, a count of real-time results since you started, and a number that projects total reach.
Below there’s two line graphs that chart mentions per hour and minute, a section that segments conversations by top location, a chart that looks at positive, neutral and negative sentiment, and a section that breaks down mentions by gender. If you continue to scroll down you can look at top hashtags, top links shared (with counts), real-time tweets, and Twitter users who are top influencers on the topic.
What’s more interesting than the dashboard itself is the audience: the entertainment industry. The dashboard was developed with networks, studios and their agencies in mind. The tool points to the growing trend of social media’s impact on the entertainment industry, and the industry’s emerging need to better understand the online conversations happening around their entertainment properties in real-time.
Now that social media factors into the success and ratings of movies, award shows, and major television events (think the Tiger Woods press conference), tools like Trendrr’s real-time dashboard will become paramount when identifying the actual impact of these online conversations.