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Published on agosto 31st, 2009 | by admin


Social Media and the New Consumer: Energizing Your Brand with John Gerzema.

Want to add Social Media to Your Marketing Mix? The MarketingProfs Summer Social Media Series offers eight online seminars to make it happen! Spend 90 minutes a week online with eight of the best thought leaders in Social Media Marketing, and you’ll have your own game plan ready to go by this fall. You can’t get this quality and depth of expertise for so little money from any source but MarketingProfs!! Learn more today: http://bit.ly/BsQiV

For more information or to register: http://bit.ly/HPcTm

**Get all 8 Seminars (PLUS all of our On-Demand Seminars) for a $249 Yearly Premium Plus Membership


This seminar is part 8 of 8

The value of social media is now amplified in the context of a new phenomenon: post-crisis consumerism. Current research drawn from Brand Asset Valuator, the world’s largest database of brands, reveals there’s no returning to «normal.» Cultural shifts in values are influencing new consumer behaviors, which create unexpected opportunities for enterprising companies to gain competitive advantage in a challenging marketplace.

Most marketers still see metrics like trust and awareness as the backbone of how brands are built. They’re dead wrong—these metrics do not add to increased asset value. In fact, by following them, they actually hasten the declining value of their brands. Reconnecting with consumers via social media is a better strategy.


  • New cultural values, consumer behaviors and management opportunities to reconnect with the new consumer.
  • Vivid, hands-on examples across a range of categories and businesses.
  • Extensive management take-aways grounded in metrics reinforcing the business case for social media strategies.


John Gerzema is Chief Insights Officer for Young & Rubicam Group and co-author of The Brand Bubble: The Looming Crisis in Brand Value and How to Avoid It. It’s a Business Week Best Seller and was voted #3 Best Business Book for 2008 from Amazon’s editors and ‘Best Advertising and Marketing Book for 2008’ from CEO Read.

Best-selling author, consumer strategist and pioneer of account planning in American advertising, John has designed brand strategies to international strategic and creative acclaim. A frequent essayist, columnist and commentator, John has been interviewed and reviewed in The Economist, Financial Times, Harvard Business Review, Strategy & Business, Newsweek and has appeared on CNBC, Fox Business and Bloomberg among others.


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About the Author

Creador de #Squoosh, Visual-Agency , dedicada a acompañar a sus Clientes en distintos Proyectos Digitales , Consultor Internacional, Technical Evangelist Adobe Systems /. Consultor para Adobe , Macromedia y Apple . Premiado a nivel Nacional e Internacional. Premio al “Mejor Consultor de Latinoamerica” Adobe Systems . Mejor Speaker Argentino . 4to puesto en el Ranking Mundial al “Mejor Orador Hispano Parlante” . Mejor Consultor Senior de la Region. En La actualidad estoy muy Enfocado en Generar Canales de Contenidos Visuales y guianes para Grandes Empresas, Proveedores y Clientes Finales. Mail gabymenta@gmail.com

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