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Published on agosto 18th, 2009 | by admin

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Sacconaghi: How Apple sells 50 million iPhones in 2011.

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Apple Inc.

Piper Jaffray’s Gene Munster — an Apple optimist — took a lot of heat when he predicted two years ago that Apple (AAPL) would sell 45 million iPhones in 2009. Unfortunately for him, the deal he expected Apple to strike in China still hasn’t materialized, and he’s since cut his 2009 expectations back to 25 million.

Now comes Bernstein Research’s Toni Sacconaghi — usually considered an Apple pessimist — with a report that has Apple selling at least 50 million iPhones by 2011, up from the 20 million he’s modeling for this year.

How does Sacconaghi expect Apple to get from 20 million to 50 million?

In three steps:

  1. By growing with the market: +10 million. Sacconaghi projects the smartphone market to grow by 27% in 2010 and again in 2011. By simply holding its current market share, Apple could add 10.3 million iPhones to its annual sell-through by 2011.
  2. By broadening its distribution network: +19 million. In most countries, Apple has only one carrier. By making deals with additional carriers, it could nearly double its 2009 sales. Verizon alone could add 11 million sales in the U.S. by 2011.
  3. By striking a deal in China: +3 million. Sacconaghi expects Apple to be selling iPhones through China Unicom before the end of the year. If Apple were to also cut a deal with China Mobile before 2011, all bets are off.

Via.Apple 2.0

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About the Author

Creador de #Squoosh, Visual-Agency , dedicada a acompañar a sus Clientes en distintos Proyectos Digitales , Consultor Internacional, Technical Evangelist Adobe Systems /. Consultor para Adobe , Macromedia y Apple . Premiado a nivel Nacional e Internacional. Premio al “Mejor Consultor de Latinoamerica” Adobe Systems . Mejor Speaker Argentino . 4to puesto en el Ranking Mundial al “Mejor Orador Hispano Parlante” . Mejor Consultor Senior de la Region. En La actualidad estoy muy Enfocado en Generar Canales de Contenidos Visuales y guianes para Grandes Empresas, Proveedores y Clientes Finales. Mail gabymenta@gmail.com



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