Published on julio 17th, 2010 | by admin0
Bits Pics: Twitter Usage During the World Cup.
The image above is cropped from a larger data visualization, created by Twitter, showing the Twitter usage during the world cup.
In a post on the company’s blog, Matt Graves, a Twitter employee, said that the final match of the World Cup “represented the largest period of sustained activity” for a single event since Twitter started several years ago.
Mr. Graves also said that during the final 15 minutes of the game the company was seeing more than 2,000 World Cup-related tweets per second which were being generated from over 172 countries in 27 different languages. During the final 15 minutes of the match that number passed 3,000 posts per second.
As I wrote last week, this year’s World Cup was unlike any sporting or television event I have experienced. It was the first World Cup that offered full access to video and professional commentary online, coupled with the vociferous chants of team pride and discussions on Twitter and other social networks.
You can see the full version of the data visualization, which spans the entire series of the group stage and knockout rounds of the World Cup, here. The company also created an interesting word cloud profiling the words used in messages sent through the service.