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Published on junio 6th, 2009 | by admin


Quantifying the Mobile Apps Revolution

Brad Stone

Paul Sakuma/AP A poster touting applications available for Apple’s iPhone.

As Apple prepares for its Worldwide Developers Conference next week, where it will lay out how it plans to maintain its lead in the simmering battle of smartphone platforms, there is some interesting new data about the use of applications on mobile devices.

Gravity Tank, a Chicago-based creative consulting firm, surveyed over a thousand iPhone and Android G1 users in April and May. (Both devices, unlike older smartphones, have easy access to a range of free or low-cost applications.) Through research firms, the firm contacted people with smartphones who had agreed to participate in such surveys.

The results from the study, called “Apps Get Real,” show the different ways in which these programs are changing the way people use their phones, spend their time and organize their lives.

Among some of the findings from the report: respondents have downloaded an average of 23.6 applications to their phone and use an average of 6.8 apps every day.

Nearly half (48 percent) of phone owners report shopping for apps more than once a week. About the same number (49 percent) report using apps on their phone for more than 30 minutes a day.

The survey shows apps are also using up lots of people’s time — to the detriment of other technologies and types of media. Thirty-two percent said they used portable gaming devices less because of their app-enabled phones. Other technologies and media also suffered; 31 percent said they read newspapers less; 28 percent use GPS devices less; 28 percent use their MP3 players less; and 24 percent are watching less television.

“With apps, the phone has really become a kind of digital Swiss Army knife that people are using in all sorts of new ways,” said Michael Winnick, Gravity Tank’s managing director. “People have always valued their mobile phones, but to this point applications have been very focused. Now we see an incredible diversity of app use. In our research, we’ve seen people use apps to turn their phone into a running coach, a comprehensive physician’s anatomy guide, a metronome, and an interactive Bible for in-church reading.”

But despite Apple’s relentless advertising of its App Store, it seems that the availability of applications is not the primary driver of phone-buying behavior. Gravity Tank asked people for the reasons they selected their phone: 74 percent said the device allowed them to check their e-mail and calendar, and 74 percent also said it allowed them to consolidate multiple devices into a single device.

Only 67 percent cited the availability of new games and applications, about the same amount that cited better screens.


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About the Author

Creador de #Squoosh, Visual-Agency , dedicada a acompañar a sus Clientes en distintos Proyectos Digitales , Consultor Internacional, Technical Evangelist Adobe Systems /. Consultor para Adobe , Macromedia y Apple . Premiado a nivel Nacional e Internacional. Premio al “Mejor Consultor de Latinoamerica” Adobe Systems . Mejor Speaker Argentino . 4to puesto en el Ranking Mundial al “Mejor Orador Hispano Parlante” . Mejor Consultor Senior de la Region. En La actualidad estoy muy Enfocado en Generar Canales de Contenidos Visuales y guianes para Grandes Empresas, Proveedores y Clientes Finales. Mail

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