Does your business record vertical videos for social media? In years gone by, recording and uploading video with the camera held vertically was looked upon with ridicule – producing big black bars either side of the picture and a narrow viewing angle, guaranteed to turn viewers off – but times are changing. In this blog post, I’m going to lay out 5 reasons why your business should be experimenting with vertical video for social media marketing in 2017, and the benefits it can bring.
1. People naturally hold their phones vertically (duh!)
Obvious, but important! If we strip smartphones back to their most basic function – giving users the ability to make and receive phone calls – the design of modern smarphones simply follows the tradition of «dumb» phones from decades past; that the device should be held vertically so that the user can speak and listen with minimal fuss. TV and cinema, meanwhile, the dominant visual media for so long, have demanded that the picture is viewed horizontally for the best experience. And so, despite all the things smartphones can now do, we’re historically conditioned to hold phones vertically and view video horizontally. We’ve been stuck between two competing worlds, but times are changing. For some hard facts, look to the MOVR Mobile Overview Report from December 2014, which found, unsuprisingly, that smartphone users hold their phones vertically about 94% of the time.